According to the 2011 Cost of Data Breach Study: United States, the cost per lost record for a data breach has declined for the first time in the past seven years. In 2010, it was $214. In 2011, it was $194. A key contributor to the cost decrease, according to the study, is the hiring of a Chief Information Security Officer or the use of an outside consultant to assist with response to a data breach. In a continuing signal to how common the data breach has become, the study reports more company clients are remaining loyal to the company when it suffers a breach. The report also identifies the central causes of the data breach. These include company employees or insiders who are negligent and criminal attacks. Read more about the study or review the 2010 study conclusions.